2021第三屆中國奢侈品數字化創(chuàng )新峰會(huì )

【關(guān)鍵詞】奢侈品、私域流量、社交零售、O2O、數字化、電商

全球新冠肺炎疫情對奢侈品行業(yè)的影響是破壞性的，也促使各大品牌推進(jìn)數字化革命。如何實(shí)現閉環(huán)O2O購物體驗，加快消費者從興趣到最終購買(mǎi)的決策過(guò)程；如何動(dòng)態(tài)調整營(yíng)銷(xiāo)支出，并增強品牌粉絲和銷(xiāo)售的轉化率；如何分析消費者畫(huà)像及需求，制定數據驅動(dòng)型的營(yíng)銷(xiāo)決策；如何提供定制的內容和閉環(huán)全渠道體驗；如何在單個(gè)廣告活動(dòng)中結合社交媒體，最大程度地實(shí)現品牌推廣和銷(xiāo)售轉化；如何在不犧牲品牌DNA的情況下在數字市場(chǎng)中前進(jìn)并增加利潤……

此次會(huì )議將重點(diǎn)討論奢侈品行業(yè)主要的數字化趨勢，并為品牌主提供良方，使之得以構建實(shí)現長(cháng)期數字化轉型的能力，同時(shí)在數字世界中保持奢侈品牌傳統，從而在2021年及未來(lái)制勝中國市場(chǎng)。

會(huì )議熱點(diǎn)話(huà)題:

“新常態(tài)”下的奢侈品社交電商

奢侈品行業(yè)的數字化戰略與良好績(jì)效

社交私域流量運營(yíng)賦能高效奢侈品消費者獲取

奢侈品O2O社交零售：實(shí)現從“流量”到“銷(xiāo)量”的轉化

如何實(shí)現閉環(huán)O2O購物體驗，加快消費者從興趣到最終購買(mǎi)的決策過(guò)程

奢侈品牌如何適應不斷變化的消費者行為

……

峰會(huì )時(shí)間：2021年9月8日-9日

大會(huì )地點(diǎn)：中國 -上海

大會(huì )主辦方：上海希為 ECV International

我們將提供：

2天會(huì )議同聲傳譯設備

紙質(zhì)會(huì )刊、APP電子語(yǔ)音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點(diǎn)

更多本次峰會(huì )詳細內容，請登錄官方網(wǎng)站：

http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

聯(lián)系人:Ciking Zhao

電話(huà)：+86 21 8026 0707-803

郵箱：cikingz@ecvinternational.com

關(guān)于ECV International

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會(huì )及活動(dòng)的主辦和承辦機構，擁有近 200位行業(yè)研究及活動(dòng)策劃、運營(yíng)專(zhuān)家，每年在全球舉辦約40場(chǎng)高端國際峰會(huì )，涉及零售、汽車(chē)、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。

我們?yōu)槌^(guò)半數的財富 2,000 強企業(yè)提供專(zhuān)業(yè)的商業(yè)會(huì )議及咨詢(xún)服務(wù)，每年有超過(guò) 6,000 位來(lái)自戴姆勒、通用電氣、阿迪達斯、可口可樂(lè )、阿里巴巴、ABB等跨國公司、專(zhuān)業(yè)機構及創(chuàng )新企業(yè)的決策人參加我們的會(huì )議和活動(dòng)。我們的使命是通過(guò)提供專(zhuān)業(yè)服務(wù)幫助客戶(hù)抓住發(fā)展機遇、迎接挑戰、實(shí)現全球范圍內的可持續發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來(lái)。

The 3rd China Luxury Digital Innovation Summit 2021

The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution . how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase; how to dynamically adjust marketing spend and to increase conversion rate of followers and sales; how to analyze consumer profiles and needs to make data-driven marketing decisions; how to provide customized content and closed-loop omni-channel experience; how to combine social media ads in a single campaign to maximize publicity and sales conversion; how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…

This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 and beyond.

Highlights:

Luxury Social Commerce in the “New Normal”

Digital Strategy and Good Performance in Luxury

Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition

Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"

How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase

How is Luxury Brands Adapting to Changing Consumer Behaviors?

……

Speakers:

McKinsey & Company

Fosun Fashion Group

Weibo

Tencent

Burberry

TOD’S

……

Summit time:Sep. 8-9, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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