2021第二屆中國B(niǎo)2B數字營(yíng)銷(xiāo)創(chuàng )新峰會(huì )

大家一同探討如何從流量增長(cháng)轉變?yōu)槿鷳B(tài)增長(cháng)，實(shí)現B2B營(yíng)銷(xiāo)數字化轉型，促進(jìn)企業(yè)數字增長(cháng)。

后疫情時(shí)代，B2B企業(yè)紛紛開(kāi)始采取措施領(lǐng)導營(yíng)銷(xiāo)方式的創(chuàng )新。數字化時(shí)代也是新?tīng)I銷(xiāo)時(shí)代，市場(chǎng)和銷(xiāo)售的關(guān)系被重新定義，企業(yè)內部組織結構數字化升級；數字營(yíng)銷(xiāo)催生了大量新的市場(chǎng)機會(huì )，也給市場(chǎng)人帶來(lái)了新的挑戰。

新?tīng)I銷(xiāo)時(shí)代，TO B市場(chǎng)人員如何成為數字營(yíng)銷(xiāo)專(zhuān)家，利用技術(shù)和大數據提升傳播的效率？如何結合業(yè)務(wù)場(chǎng)景實(shí)現業(yè)務(wù)增長(cháng)目的？本次峰會(huì )將圍繞B2B營(yíng)銷(xiāo)數字化轉型、B2B企業(yè)用戶(hù)管理、B2B社交媒體營(yíng)銷(xiāo)、B2B私域運營(yíng)、 Martech、C2M、B2B電商等熱點(diǎn)話(huà)題，與大家一同探討如何從流量增長(cháng)轉變?yōu)槿?span id="fnzj35p" class='wp_keywordlink_affiliate'>生態(tài)增長(cháng)，實(shí)現B2B營(yíng)銷(xiāo)數字化轉型，促進(jìn)企業(yè)數字增長(cháng)。

熱點(diǎn)議題

B2B全渠道數字化營(yíng)銷(xiāo)轉型實(shí)戰

構建L2C客戶(hù)旅程數字化管理

引流、營(yíng)銷(xiāo)、獲客，B2B直播如何破浪前行？

B2B如何做私域流量運營(yíng)

辯論賽：品牌和效果，哪一個(gè)對當今的數字化市場(chǎng)人更重要？

Martech助力B2B企業(yè)經(jīng)營(yíng)ABM

C2M助力TO B品牌營(yíng)銷(xiāo)創(chuàng )新

圓桌討論：從流量增長(cháng)轉變?yōu)槿鷳B(tài)增長(cháng)，B2B營(yíng)銷(xiāo)如何實(shí)現數字化轉型

……

峰會(huì )時(shí)間：2021年11月29日-11月30日

大會(huì )地點(diǎn)：中國—上海

大會(huì )主辦方：上海希為ECV International

我們將提供

2天會(huì )議同聲傳譯設備

紙質(zhì)會(huì )刊、APP電子語(yǔ)音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點(diǎn)

更多本次峰會(huì )詳細內容，請登錄官方網(wǎng)站：

http://www.ecvinternational.com/B2BDigitalMarketingAndEcommerce/cn.html

聯(lián)系人: WesWei

電話(huà)：+86 21 8026 0707-803

郵箱：marketing@ecvinternational.com

關(guān)于ECV International

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會(huì )及活動(dòng)的主辦和承辦機構，擁有近 200位行業(yè)研究及活動(dòng)策劃、運營(yíng)專(zhuān)家，每年在全球舉辦約40場(chǎng)高端國際峰會(huì )，涉及零售、汽車(chē)、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。我們?yōu)槌^(guò)半數的財富 2,000 強企業(yè)提供專(zhuān)業(yè)的商業(yè)會(huì )議及咨詢(xún)服務(wù)，每年有超過(guò) 6,000 位來(lái)自戴姆勒、通用電氣、阿迪達斯、可口可樂(lè )、阿里巴巴、ABB等跨國公司、專(zhuān)業(yè)機構及創(chuàng )新企業(yè)的決策人參加我們的會(huì )議和活動(dòng)。我們的使命是通過(guò)提供專(zhuān)業(yè)服務(wù)幫助客戶(hù)抓住發(fā)展機遇、迎接挑戰、實(shí)現全球范圍內的可持續發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來(lái)。

The Second China B2B Digital Marketing Innovation Summit 2021

In the post-epidemic era, B2B companies have begun taking steps to make innovation in marketing approaches. The digital era is also the new marketing era, the relationship between marketing and sales is being redefined and the internal organizational structure of companies is being digitally upgraded; digital marketing has given rise to a plethora of new market opportunities and new challenges for marketers.

In the new marketing era, how can TO B marketers become digital marketing experts and use technology and big data to improve the effectiveness of their communications? How to combine business scenarios for business growth purposes? The summit will focus on B2B marketing digital transformation, B2B enterprise customer management, B2B social media marketing, B2B private domain operations, Martech, C2M, B2B e-commerce and other hot topics, discussing about how to transform from traffic growth to full ecological growth, realize B2B marketing digital transformation and promote enterprise digital growth.

Hot Topics

B2B Omnichannel Digital Marketing Transformation

Building Digital Management of the L2C Customer Journey

How B2B Brands do Live Streaming for Traffic Referral, Marketing, and Customer Acquisition

How to do Private Domain Traffic Operations for B2B

Debate: Which is more Important to today's Digital Marketers, Branding or Results?

Martech Empowers B2B ABM

C2M Helps TO B Brands Innovate in Marketing

Panel Discussion: From Traffic Growth to Full Eco-growth, how B2B Marketing Realize Digital Transformation

Summit time: NOV.29-30, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation device for 2-day conference

Brochure, recording materials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/B2BDigitalMarketingAndEcommerce/

Contact Us:WesWei

Tel: +86 21 8026 0707-803

E-Mail: marketing@ecvinternational.com

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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